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The crew behind the work.

Mix Theory Studios has spent more than two decades at the intersection of sound, vision and strategy. We are a minority- and veteran-owned studio in downtown Jacksonville, working with brands, experts and artists around the world.

Let’s connect Meet the team

Minority-ownedVeteran-ownedBMI publisher

An astronaut floating toward a space shuttle above the Earth, the Mix Theory Studios artwork

No. 01What we stand for

Built on four commitments.

  • Art drives growth

    We believe creative expression is an engine of social prosperity and economic growth in the communities we serve.

  • Owned with purpose

    As a minority- and veteran-owned business, we build diverse teams and local alliances on purpose.

  • Creators first

    Our Affiliate Program brings local videographers, photographers, musicians and coaches into the work.

  • A network that lifts

    MTSJAX.fm, our local network, cross-promotes Jacksonville creators, events and businesses.

No. 02How the studio grew

From the booth to the boardroom.

  1. The booth

    It started with sound: more than 20 years of reading rooms and rocking crowds, from New York City nightclubs to festivals and broadcast.

  2. The studio

    Mix Theory Studios opened in downtown Jacksonville, with engineer-led suites for audio, video, music and Dolby Atmos.

  3. The network

    MTSJAX.fm and the Affiliate Program connected local creators, businesses and events to each other.

  4. The products

    We started building our own: the Fact Hunt game, scored with original music, and the Ground Level diagnostic.

  5. The operation

    Today we design the strategy and the organization behind a brand, then produce the work in-house.

No. 03The core team

Meet the crew.

Jesus “DJ PM” Vivar, CEO of Mix Theory Studios

Jesus “DJ PM” VivarCEO and Creative Director

Crowd rocking is an art form.

Jesus leads the studio’s multimedia division and its marketing. New York-bred, he spent more than 20 years as DJ PM in residencies at some of New York City’s finest nightclubs, with guest appearances in Frankfurt, Germany, and the Virgin Islands.

His work spans festivals, fashion shows, movie premieres, award ceremonies, broadcast television and corporate events, and he still performs at private events through PureMixDJ.com. He is also a commercial real estate investor, and an actor and model featured in national broadcast media and advertising.

Shannon Vivar, Chief Operating Officer of Mix Theory Studios

Shannon VivarChief Operating Officer

Global rigor, built for creators.

Shannon heads the studio’s strategy and back-office operations. Before co-founding Mix Theory Studios with Jesus, she spent years inside multibillion-dollar global companies: as a senior consultant in PwC’s Global Capital Markets practice, as Director of Technical Accounting and Policies at Toys R Us, and in finance leadership at Koch Industries, most recently as Senior Director of Risk Optimization.

She is a U.S. Marine Corps veteran with a background in photojournalism and media, a recipient of the Navy Commendation and Achievement medals, and winner of the 2015 Women to Watch Experienced Leader Award from the AICPA and KSCPA. She is also Executive Director of the VitalityXchange Collective and host of the Investing in Vitality podcast.

Raushan “PunchBoi” Simmons, Chief Sound Engineer and Producer at Mix Theory Studios

Raushan “PunchBoi” SimmonsChief Sound Engineer and Producer

Music runs in the family.

PunchBoi is a multi-platinum, award-nominated producer from New Jersey who heads the studio’s music division. With more than 20 years in the industry, he produces across genres under PunchBoi Productions and his label, Winner$Only Records.

Music runs deep in his family, from his mother, whose voice led to collaborations with Michael Jackson and Whitney Houston, to his godfather and mentor, a founder of the Fugees, to his cousin SZA.

The proof

See what the crew has made.

Music videos, campaigns, shows and the Fact Hunt soundtrack, produced in-house in Jacksonville.

View the portfolio

No. 04Track record

Trusted by brands, seen on air.

Mix Theory Studios projects include work for global brands, publishers and universities.

Client names shown for reference. Trademarks belong to their owners.

  • 2021–2022

    Buzz TV

    Guests on shows with Adrienne Houghton and Tom McManus

  • 2022

    News4Jax

    The Morning Show

  • 2023

    VoyageJacksonville

    Hidden Gems: Meet Shannon Vivar

    Read the feature
  • 2024

    Canvas Rebel

    Meet Shannon Vivar

    Read the feature
  • 2024

    Heal Your Life with Us

    Featured guests

  • Jacksonville

    My City Connected

    Featured on the Jacksonville presentation

No. 05Questions

About the studio.

Who we are, where we are and how to work with us.

Who owns Mix Theory Studios?

Mix Theory Studios Inc. is a minority- and veteran-owned Florida company led by CEO Jesus “DJ PM” Vivar and COO Shannon Vivar, with Raushan “PunchBoi” Simmons as Chief Sound Engineer and Producer.

Where is Mix Theory Studios located?

Our headquarters and studios are in the Blackstone Building at 233 E Bay Street, Suite 610, in downtown Jacksonville, Florida. We work with brands, experts and artists around the world.

Do you have a record label?

Yes. Mix Theory Studios Records is our in-house label, and we offer artist development for independent artists. We do not provide artist management, but we work with affiliates who do. Mix Theory Studios is also registered with BMI as a publisher.

Do you offer lessons, mentorships or internships?

We offer mentorship programs for aspiring DJs and sound engineers. Our affiliates also teach vocal lessons and songwriting in our studio. Age restrictions may apply.

How do I join the Affiliate Program?

Freelancers and professionals in videography, photography, sound design, music, voice coaching, lessons, editing, podcasting and event management may be eligible. Email your portfolio samples and resume to [email protected] with the subject “Affiliate Program,” and our team will reply.

When is the studio open?

Mix Theory Studios works by appointment. Someone is generally available Tuesday through Saturday from 11 am to 7 pm to answer questions by phone and take last-minute booking requests. Appointments are subject to confirmation and availability.

Where do I park?

There is metered street parking in front of the Blackstone Building, metered weekdays from 8 am to 6 pm, and public parking garages within a few blocks that range from $12 to $20 per day.

Mission control

Let’s build something together.

Tell us about your brand, your project or your idea. We will set up a time to talk.

Let’s connect Call (904) 580-5763

[email protected] · (904) 580-5763
233 E Bay Street, Suite 610, Jacksonville, FL 32202