Photo by @isaquemoresco
2022: A Year in Review
A Successful First Year with Interesting Projects
Mix Theory Studios has had a busy and successful first year in business. Since our soft opening on January 4, 2022, our music and multimedia recording studio and production company, located in downtown Jacksonville, Florida, has been a hub of activity.
We hosted our Grand Opening on February 22. We finished the build-out of all five of our recording studios, including redesigning our Bay Street Suite and the Skyview Lounge, which overlooks the St. Johns River.
We launched and produced podcasts and interview series on MTSJAX.fm, a local network designed to support creators and artists in Jacksonville, Florida. We created original music for commercials and artists. We worked with a diverse range of artists to release new songs and music videos. We recorded an audiobook, created professional sizzle reels, voiceover demo tapes, and various other multimedia projects.
"This is wonderful. You folks have created some amazing interviews out of ramblings."
~ Lisa Lofton, CEO of The Art Center Cooperative
One of the highlights of Mix Theory Studios’ first year was our participation in the Jacksonville Bicentennial festival, where we launched our “In The Mix” video series highlighting some of Jacksonville’s talented artists from Jacksonville’s Art Center Cooperative and some of our local nonprofit CEOs.
We hosted two pop-up podcast studios in the community, one at Jacksonville Beach and one downtown at Ruby Beach Brewing. These popups gave us the inspiration to publish JAXTAPOSE, a mini-series podcast about Jacksonville and the stories of its Natives and Transplants.
Supporting Community with Music & Multimedia
We had the opportunity to work on several high-profile projects, including the production of three national TV ads for the Florida Farmworker Association encouraging Mexican-Americans to vote [Video 1, Video 2, Video 3] and supporting other national media organizations on political, radio, and TV commercial projects.